THE CEILING
Three walls stop creators from going full-time. Most people are hitting a different one than they think.
The output ceiling
You're the writer, the shooter, the editor, the thumbnail designer, and the person who posts it. There's no version of this where you just make more. The pipeline has to change shape.
The income ceiling
Your money comes from brand deals, so your money comes in spikes. Good month, dead month, good month. You can't plan a life around that and you can't quit a job for it.
The commitment ceiling
You already know what to make. You're hedging anyway, because nobody's told you what "real enough to go full-time" actually looks like in numbers.
THE COACHING CONTAINER
No formulaic curriculum. We work on the actual decision, bottleneck, or opportunity in front of you and make it actionable.
$2,000
4 × 60-minute calls
Weekly, over one month
Paid upfront · 3 spots at a time
HOW IT WORKS
How the process works
Before call one you fill out a short intake. Your channels, your numbers, your revenue split, what you've already tried, so we don't spend the first hour catching me up. Every call is built around your situation. Calls can happen weekly or biweekly depending on your schedule.
CALL 01
Diagnose the issue
We find which ceiling you're actually on. We diagnose your analytics and your calendar. Most people are wrong about what's stopping them.
CALL 02
Build the plan
We design the fix. A production system, a revenue mix, a product, a sponsor pitch. Whatever the diagnosis calls for, that's what we solve.
CALL 03
Do the work
You've run it for a couple of weeks. We fix what broke, because something always breaks. Your plan evolves and so does your confidence.
CALL 04
The handoff
What runs without me, and what you do for the next ninety days, in order. After 90 days we check back in async.
ARE YOU A FIT?
Built for creators already publishing.
This is for you if
You're already publishing consistently on YouTube, a podcast, or social.
You've made money from it, just not reliably
You're going full-time soon, or you already did and it's shaky
You want your systems and your revenue looked at by someone running both right now
This isn’t for you if
You haven't started publishing yet. Start, then come back with six months of reps
You want a growth hack or a posting schedule. That isn't what's stopping you
You want me to make your content. That's not this
You want to be famous. I can't help with that and I'm not interested in it
01
Content planning and recycling
Build a slate you can actually execute, then turn one idea into long form, shorts, posts, and a newsletter. The multiplier that makes full-time possible.
02
Production workflow
Capture, edit, publish. Find where the hours go, what to cut, what to hand off, and where AI genuinely helps instead of just making worse work faster.
03
Brand deals
Rate cards, media kits, how to pitch and how to negotiate. Why the biggest number isn't always the right deal.
04
Products you own
Turn an audience into revenue that doesn't depend on someone else's marketing budget. Courses, templates, communities, services.
WHY ME
I make videos for 450K+ subscribers on YouTube, write to 20K+ people every month, and run Design Champs, a free community of 6,000+ designers. I take brand deals, I sell my own products, and I run Good Fight Creative, a successful design agency, at the same time. Seventeen years in this industry, all of it running right now. I've hit all three of these ceilings. The output one nearly ended the channel.
Years in the industry
17
YouTube subscribers
450K+
Newsletter readers
20K+
Design Champs members
6K+
QUESTIONS
Do I need a certain audience size or revenue?
I'm a podcaster, not a YouTuber. Does that matter?
Will you help me pitch a specific brand?
Do I get access to you between calls?
Why not just watch your YouTube channel?
How is this different from the Design Champs bootcamps?