THE CEILING
The money ceiling
You’re making a living and trading hours for it, but you’ve run out of hours. Rates, offers, products, sponsorships. Something has to change.
The systems ceiling
You are the bottleneck. Every post, every edit, every invoice runs through you. You’ve bought the tools. They’re sitting there unconnected.
The mental ceiling
You know exactly what to do. You’re not doing it. That’s not a strategy problem, and no course is going to fix it. What you need is a plan with accountability.
THE COACHING CONTAINER
No formulaic curriculum. We’ll work on the actual decision, bottleneck, or opportunity in front of you and make it actionable.
$2,000
4 × 60-minute calls
Weekly, over one month
Paid upfront · 3 spots at a time
HOW IT WORKS
Before call one you fill out a short intake what you make, your numbers, what you’ve tried, so we don’t spend the first hour catching me up. During each call we focus on a specific area of your business but every call is customized to your needs.
CALL 01
Diagnose the issue
We find the real ceiling. Most people are wrong about which one they’re on.
CALL 02
Build the plan
We build the specific path forward, system, workflow, whatever the situation calls for.
CALL 03
Do the work
You’ve started. We fix what's broke. This is where the useful stuff happens.
CALL 04
The handoff
What runs without me, and what you do for the next ninety days.
01
Personal brand
Shape a point of view, sharpen your positioning, and create a platform that makes your work easier to choose.
02
Automation & systems
Find the recurring work draining your energy, then build a lighter, smarter operating system around it.
03
Content that compounds
Turn good ideas into a repeatable publishing rhythm that builds trust, reach, and opportunities over time.
04
Business growth & finances
Price with more conviction, spot the right growth levers, and build a business that can support the life you want.
FIT
This is for you if
You’re a creator, freelancer, or solo founder already earning from your work
You have an audience or a client base and can’t see the next rung
You’ve outgrown advice from people who don’t ship anything
You want someone to look at your actual numbers, your actual funnel, your actual stack
This isn’t for you if
You’re starting from zero and want a beginner roadmap
You want someone to build it for you—that’s my agency, not this
You want me to tell you what you’ve already decided
You’re looking for weekly accountability check-ins—four calls won’t do that
WHY ME
I run Good Fight Creative, a four-person design agency shipping product work for founder-led startups, seventeen years into this industry. I make videos for 450K+ subscribers on YouTube, write to 20K+ people every month, and run Design Champs, a free community of 6,000+ designers. All of it is running right now. And I’ve hit every one of these ceilings myself. The money one twice.
Years in the industry
17
YouTube subscribers
450K+
Newsletter readers
20K+
Design Champs members
6K+
QUESTIONS
How is this different from the Design Champs bootcamps?
Do I need a certain audience size or revenue?
Can I bring my business partner?
What if four calls isn’t enough?
Why not just watch your YouTube channel?
Do I get access to you between calls?